Search results for "Binary regression"
showing 2 items of 2 documents
How well does brand personality predict brand choice ?
2004
The research proposes a methodology allowing both the construction of a brand personality scale and the test of the ability of the scale to predict brand choice. A brand personality scale is developed and tested via exploratory and confirmatory analyses. A brand personality structure composed of 12 facets is uncovered and allows clearly differentiating brands belonging to the same market. Predictive power of the scale is then tested using binary regression models.
Predicting Coaches' Adherence/Dropout: A Prospective Study
2015
The objective of this study was to examine motivational variables based on self-determination theory (SDT) and positive psychology as predictors of coaches' adherence and dropout. A prospective study was performed using a sample of 286 coaches who were tracked over a two-year period. Initially coaches' motivation and psychological need satisfaction were measured; two years later they were contacted and asked if they were still coaching in their original sport. Those who did not were considered as drop-outs for the current study. Logistic binary regression analyses were performed to analyse predictors of persistence and dropout. Need Satisfaction Index (NSI), perceived competence and percei…